Marketing Manager (m/w/d)

  • Wien
  • nächstmöglichen Zeitpunkt
  • Full-time
  • Permanent

Introduction

Carl Remigius Fresenius Education Group is one of the largest private and independent education companies in Germany. The Group comprises 18 brands, spread across (vocational) colleges, universities, and continued professional education institutions in Germany and abroad.

The roots of Carl Remigius Fresenius Education trace back to 1848. That year, Carl Remigius Fresenius founded his "Chemical Training Laboratory" in Wiesbaden, which later became today's Hochschule Fresenius.

Education is teamwork: Around 2,500 employees from the fields of teaching, science, and administration work together to ensure the educational success of tens of thousands of pupils, university students and continued professional education students. They form the basis of the success story that began in 1848 and continues today.

Charlotte Fresenius Private University is a scientific institution founded in Vienna in 2022. It is accredited by the Agency for Quality Assurance and Accreditation Austria and recognized by the state.
Charlotte Fresenius Private University is the first private university in Austria to place a clear focus on sustainability. In both research and teaching, the necessary sustainability transformation in business and society is at the center of an internationally networked, socially committed, agile and innovative University of Sustainability.

 

Your Tasks

Role description:

Reporting directly to the Marketing Director for the Fresenius Education Group with a dotted line reporting to the CFPU Head of Market & Development, the marketing manager will be responsible for the execution of the CFPU marketing plan and program, to deliver lead, conversion, and enrolment targets.

Key responsibilities:

  • Brand Management:
    • Build and reinforce the university's brand identity, ensuring consistency across all marketing channels and materials including events in Vienna
  • Digital Marketing and Online Presence:
    • Execute the university's digital marketing efforts, including website management, social media strategy, email marketing, and online advertising. Collaborated closely with the dedicated marketing team in group marketing
    •  Optimize continuously digital channels to increase visibility, engagement, and conversion rates among prospective students and other stakeholders
    • Align, monitor and analyse digital marketing metrics on daily basis to measure performance and effectiveness, making data-driven decisions to optimize campaigns
    • Share best practices with other brand teams within the CRFG group
  • Lead Generation Campaigns:
    • Plan and execute integrated campaigns across various media channels, including, digital, social, and broadcast
    • Collaborate with creative teams and agencies to develop compelling ad creative and messaging that resonates with target audiences
    • Align, Build and execute the content marketing plan, writing and distributing content in all channels, including social, web, and on-campus
    • Identify opportunities for strategic partnerships, sponsorships, and promotional events to enhance brand visibility and reach
    • Partner with admissions and enrolment teams to develop marketing campaigns and materials that drive student inquiries, applications, and enrolments
    • Implement lead generation strategies and tactics to attract and nurture prospective students through the enrolment funnel
    • Coordinate recruitment events, campus tours, and information sessions to showcase the university's offerings and campus culture
    • Strong Cooperation with central Sales team
  • Analysis and Reporting: 
    • Provide analysis and reporting on all content items and campaigns to ensure learnings are captured and implemented into the future
    • Manage and align the marketing budget with the Head of Market & Development Austria plus the Director Marketing D, allocating resources effectively to maximize ROI and achieve marketing objectives
    • Track and report on key performance indicators (KPIs) and marketing metrics to evaluate campaign performance and effectiveness
    • Provide regular updates and insights to university leadership on marketing initiatives and outcomes
  • Agency Management:
    • Align and Manage briefs and development of content with internal resources and external agencies to support the delivery high quality documentation

Your Profile

  • 5-8+ years’ experience in marketing, ideally in retail, travel, IT, telecommunications, or other consumer-based, highly competitive industries more junior role
  • Degree in business, communications, marketing
  • Masters ideal
  • Proven track record of developing and executing successful marketing strategies and campaigns and ability to write and develop content and assets
  • Strong digital marketing expertise, including proficiency with web analytics, social media platforms, and email marketing tools
  • Creative thinking and problem-solving skills, with the ability to generate innovative ideas and solutions
  • Excellent communication, presentation, and interpersonal skills.
  • Strong project management and organizational abilities, with the capacity to manage multiple priorities and deadlines
  • A good listener with the ability to understand diverse perspectives and facilitate constructive dialogue
  • Proficiency in English required

We Offer

  • A secure job in a future-oriented, very successful, dynamic company
  • Collegial supportive culture, open working atmosphere, exchange at eye level and promotion of team cohesion
  • Employer-financed climate ticket

Interested?

Then apply online! Your contact person:

Salih Nurol
Junior Talent Acquisition Specialist
Tel: