Marketing Manager (m/w/d)

  • Wien
  • nächstmöglichen Zeitpunkt
  • Vollzeit
  • unbefristet

Die Carl Remigius Fresenius Education Group ist eines der größten privaten und unabhängigen Bildungsunternehmen in Deutschland. Zur Gruppe gehören 18 Marken aus den Bereichen (Berufs-) Fachschule, Hochschule und Weiterbildung im In- und Ausland.

Die Wurzeln der Carl Remigius Fresenius Education gehen bis 1848 zurück. In diesem Jahr gründete Carl Remigius Fresenius in Wiesbaden sein „Chemisches Laboratorium mit Ausbildungslabor“, aus dem später die heutige Hochschule Fresenius hervorging.

Bildung ist Teamwork: Rund 2.500 Mitarbeitende aus Lehre, Wissenschaft und Verwaltung setzen sich gemeinsam für den Bildungserfolg mehrerer Zehntausend Schüler:innen, Studierenden und Fortbildungsteilnehmer:innen ein. Sie bilden die Grundlage der Erfolgsgeschichte, die 1848 begann und bis heute andauert.

Zur Verstärkung unseres Teams in Wien suchen wir zum nächstmöglichen Zeitpunkt in Vollzeit mit 40 Wochenstunden eine:n:

Was Sie erwartet

Role description:

Reporting directly to the Marketing Director for the Fresenius Education Group with a dotted line reporting to the CFPU Head of Market & Development, the marketing manager will be responsible for the execution of the CFPU marketing plan and program, to deliver lead, conversion, and enrolment targets.

Key responsibilities:

  • Brand Management:
    • Build and reinforce the university's brand identity, ensuring consistency across all marketing channels and materials including events in Vienna
  • Digital Marketing and Online Presence:
    • Execute the university's digital marketing efforts, including website management, social media strategy, email marketing, and online advertising. Collaborated closely with the dedicated marketing team in group marketing
    •  Optimize continuously digital channels to increase visibility, engagement, and conversion rates among prospective students and other stakeholders
    • Align, monitor and analyse digital marketing metrics on daily basis to measure performance and effectiveness, making data-driven decisions to optimize campaigns
    • Share best practices with other brand teams within the CRFG group
  • Lead Generation Campaigns:
    • Plan and execute integrated campaigns across various media channels, including, digital, social, and broadcast
    • Collaborate with creative teams and agencies to develop compelling ad creative and messaging that resonates with target audiences
    • Align, Build and execute the content marketing plan, writing and distributing content in all channels, including social, web, and on-campus
    • Identify opportunities for strategic partnerships, sponsorships, and promotional events to enhance brand visibility and reach
    • Partner with admissions and enrolment teams to develop marketing campaigns and materials that drive student inquiries, applications, and enrolments
    • Implement lead generation strategies and tactics to attract and nurture prospective students through the enrolment funnel
    • Coordinate recruitment events, campus tours, and information sessions to showcase the university's offerings and campus culture
    • Strong Cooperation with central Sales team
  • Analysis and Reporting: 
    • Provide analysis and reporting on all content items and campaigns to ensure learnings are captured and implemented into the future
    • Manage and align the marketing budget with the Head of Market & Development Austria plus the Director Marketing D, allocating resources effectively to maximize ROI and achieve marketing objectives
    • Track and report on key performance indicators (KPIs) and marketing metrics to evaluate campaign performance and effectiveness
    • Provide regular updates and insights to university leadership on marketing initiatives and outcomes
  • Agency Management:
    • Align and Manage briefs and development of content with internal resources and external agencies to support the delivery high quality documentation

Was Sie mitbringen

  • 5-8+ years’ experience in marketing, ideally in retail, travel, IT, telecommunications, or other consumer-based, highly competitive industries more junior role
  • Degree in business, communications, marketing
  • Masters ideal
  • Proven track record of developing and executing successful marketing strategies and campaigns and ability to write and develop content and assets
  • Strong digital marketing expertise, including proficiency with web analytics, social media platforms, and email marketing tools
  • Creative thinking and problem-solving skills, with the ability to generate innovative ideas and solutions
  • Excellent communication, presentation, and interpersonal skills.
  • Strong project management and organizational abilities, with the capacity to manage multiple priorities and deadlines
  • A good listener with the ability to understand diverse perspectives and facilitate constructive dialogue
  • Proficiency in English required

Was wir Ihnen bieten

  • A secure job in a future-oriented, very successful, dynamic company
  • Collegial supportive culture, open working atmosphere, exchange at eye level and promotion of team cohesion
  • Employer-financed climate ticket

Wir haben Ihr Interesse geweckt?

Bitte richten Sie Ihre Bewerbung inklusiver vollständiger Unterlagen und unter Angabe der Referenz-Nummer 2024-0242 an Bewerbung@hr-portal.crf-education.com.
Für Rückfragen steht Ihnen unser Bewerberservice montags bis freitags von 9:00 bis 12:00 Uhr
unter +49 221-921512-781 zur Verfügung.
Salih Nurol
Junior Talent Acquisition Specialist
Talent Acquisition & Development